Blogging isn’t just for teens venting about their Hollywood crushes anymore. It has become a way to not only boost your SEO presence, but create valuable internet content and connect directly with your customers before, during, and even after the sale. Creating a functional and well organized blog has become an essential part of a business’s website, but many businesses do not know how to go about creating and presenting a blog properly to enhance their online presence. That’s why we at CyberMark CA have organized a list of a few beginner tips to help you when creating and posting to your blog as a Canadian Business Owner. Follow these guidelines, and you will be on your way to a functional blog that will push your business to the next level with internet optimization!
Organize Your Blog – When your blog is cluttered, the world notices. Begin by creating folders on your computer with all of your writings and also a separate folder for photos. Include logos and headers in your graphics folder, along with any graphics you have for your business. Make sure to save all of your links in a document for easy access later, you will most likely discuss similar topics over time and having old resources to reference will enrich your blog and help build a loyal reader base. Finally, make sure to archive your blog posts by date. Trying to find a blog you wrote last year out of the multiples you have saved on your computer can be a waste of time, which means you may forget why you needed to reference the blog in the first place!
Pick a Theme – What do you want to discuss, and what message are you going to portray? Having a reoccurring theme in your blog will help you stay organized and over time will enhance your SEO.
Decide How Often to Blog – Depending on your schedule, your topic, and your following, decide how often you need to write a post to optimize your blog. Tech websites for instance may need a blog every day to keep readers up on the ever changing tech world. Something like home improvement however will need more blogs during peak weather, but less during times when it is unrealistic to work on a home.
Stay Consistent – Because we are all creatures of habit, it will be best to write and post your blogs at the same time each week. As you build a following, your readers will expect a new blog at the same times, so staying consistent will mean that they won’t have to keep guessing when you will post next.
Have Fun! – Remember that your blog is about creating discussions with people who have a passion for the same things that you do. Enjoy your writing, don’t stress if you miss a posting, and make sure to have fun discussing what you love!
How your business is presented on the web directly affects its success or failure. If you haven’t already, it’s time to take action on the SEO bandwagon. At CyberMark Canada we incorporate critical optimization techniques into your SEO campaign. It is our full service internet marketing expertise that that will ignite your SEO marketing leaving your competition trailing behind. For more information, contact CyberMark Canada at (623) 889-3381.
